Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, 4th Edition (Praeger Studies in Political Communication)
Type
Book
Authors
ISBN 10
031338343X
ISBN 13
9780313383434
Category
Unknown
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Publication Year
2010
Publisher
Pages
250
Description
A lively, comprehensive exploration of modern political campaign management in the Internet age, based on real-world practices and results of the 2006 and 2008 campaigns.• A complete chronology details the evolution of modern campaign management• Illustrations throughout the text help bring topics to life• Clear concept maps clarify various targeting techniques• A bibliography of sources further the reader's study of political campaigning - from Amzon
Number of Copies
1
